Nyango Star: The Heavy Metal Chinese Advertisers HATE THIS 1 day ago   07:22

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VICE News
Nyango Star is one of Japan’s most popular mascots, but you might know him best as a meme.

He’s an apple that’s been inhabited by the spirit of a dead cat, and he absolutely shreds on the drums. Very cute but also very metal.

Nyango Star is what’s known in Japan as a yuru-chara — which translates loosely to “chill mascot.”

Japanese yuru-chara can represent everything from police departments to restaurants to government initiatives.

Nyango Star represents Kuroishi City — a farming community in Japan’s northern prefecture of Aomori — where the population is declining and aging. But Kuroishi’s mayor is hoping Nyango Star’s viral success will help the shrinking town maintain economic viability.

VICE News went to Japan to meet with Nyango Star and his management team and get an inside look at yuru-chara culture in Japan.

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Comments 422 Comments

Skooma addict
BUT DOES HE HAVE A YOUTUBE CHANNEL!!!!!???!!
CBAC Cymraeg
0:47 descendents milo aukerman in the background
AhMed SaMin
1:25 that's an R34!!
Rana Mathew
Well he should collaborate with bucket head.
Genki Gal
GUYS IT'S HIM
still国松
🇯🇵🍎
Mike Hunt
What?
Noah frank Haldeman
Japan is awesome.
Cole Hallman
0:46 I spy Milo
Lumpen Proletarier
Who else noticed the descendents logo at 0:47?
I a n t h e o l i v e
2:23 where can get that pin
pancitfruitboy
Nyango Star is my spirit animal.
member of parliament
Vice doing right thing not like others just covering popstars shit
BOXXY what
i bet nyango is steve from microsoft text support
Doug Moore
I want to visit Kuroishi now!
A Random Content Creator.
Could this be god himself?
Reihan Zahran
can this cat play meshuggah song like bleed?
Stu
How awesome is Japan!?!
Elephant Seal
Why do we all think it’s a guy? For all we know it could be a alien
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Chinese Advertisers HATE THIS Nyango Star: The Heavy Metal 1 day ago   21:21

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Advertising in China is a Joke, it's either free or really cheap! But you need to understand why...

The luggage company: www.90fun.us
They're having a 30% discount at the moment through Amazon, if you're interested here's their discount code: S9KY36LH

(And yes according to clickbait rules article 9 section C, the thumbnail has absolutely nothing to do with the video, but she is my wife so I guess she's sort of related to my videos indirectly through me)

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DISCOUNT CODE: STAYAWESOME
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